Tips & Tricks

Is the album dead?  There’s no easy answer. But an analysis of Spotify user listening habits done by Universal Music Group suggests that while artists are continuing to make albums, almost no one is listening to them. Speaking on a panel at  the Music Ally List For Life event in London, former Universal Music Group […]

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In the modern music economy, a lot of value is placed on awareness, with things like the number of hits, streams, and likes, often being perceived as the most valuable. This article suggest this perception is flawed however, and that creatives should focus more of their time and energy in the meaningful engagement of early adopters. […]

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CLG Music & Media, the “One Stop Indie Shop” This is a great video featuring members of the 60’s group The Turtles (famous for their song “Happy Together”) describing some of the well-known pitfalls of the music business. Take heed. Major label deals aren’t exactly all they’re cracked up to be. Here at CLG Music […]

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Vinyl sales in the US are set to reach a new recent high, according to figures.The Recording Industry Association of America has posted sales of nine million vinyl albums in the first half of 2015, compared with 14 million in the whole of 2014. The vinyl revival has been attributed to younger consumers, what the […]

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It looks like the vinyl resurgence isn’t going away any time soon. In fact, for 2015, it may be getting stronger. Vinyl album sales between January and March of this year were 53 percent higher than the first three months of 2014, according to a recent Nielsen report. Related: Vinyl sales surpass 9 million for the first […]

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7 Reasons Why No One’s Coming To Your Shows 1) You suck Maybe you’re just not that good.  Sorry.  Most bands aren’t.  Most bands are starry eyed and spend more time bitching about the breaks they’re not getting than in the rehearsal space tightening their show.  Get good first.  Record your rehearsals AND your shows. […]

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The other day I was going through some of the opportunity pages on Indaba. I have an audio engineering background so I naturally gravitate towards the Telefunken contests. When browsing discussions on the Telefunken: “Rivers Rising” Mixing Contest, I suddenly came across an interesting thread! Daniel Yantosca from The Woodlands, Texas proposed a great topic […]

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Independent labels and artists received 205 Grammy nominations for 2106 out of 405 non-producer category nominations., more than 50% of the total. In 15 of the categories, independents secured 100% of the nominations. Courtesy of A2IM Independent labels received several nominations in key categories, including Record Of The Year, Album of the Year, Song Of […]

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For independent artists, making your music available in online stores and on streaming services is relatively easy, but gaining any kind of online visibility outside of friends and family is often quite a challenge. Here we offer some advice on what steps you should take to broaden the digital reach of your music. ________________________________________ Guest Post by Mike […]

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Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.

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“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and […]

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