Have you ever stopped to think about what people remember about you after they meet you the first time? Is it something intentional? Or is it different for every person? I’ve spent a considerable amount of time “working” on my personal brand. I say “working” with a pretty ridiculous amount of sarcasm, but I’ll get to that in a bit.
There is a ton of content out there on personal branding and frankly there is some pretty decent stuff out there. But I have a short-cut to building your personal brand and it all comes down to one thing.
What Makes You Memorable?
Seriously, I don’t care what you want to be an expert in or what your specialty is. At the end of the day, it comes down to whether you were memorable or not. And I have a little secret. Being memorable doesn’t come down to the words you practice for your speech, the great ideas in your blog posts or any of the other things that we think defines our brand. It comes down to what strikes people as unique and what stands out above everyone else in your space.
I remember in full clarity the first time I spoke at a larger social media conference. It was at the Inbound Marketing Summit in 2010. Believe it or not, Chris Brogan had enough faith in me to take a chance and gave me a speaking slot. (Thanks Chris!) I sat through a full day of sessions and got on the stage right after lunch. Needless to say, minds had been stretched to their consumption limits and I realized that I had to do something a little bold to stand out because energy was waning. The audience at IMS was a push the limits casual but insanely smart group. It had a …read more
Source: Social Media Explorer