Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly understand what channels people are using to make your message go viral.
A recent study revealed some surprising results that debunk some common misconceptions of social sharing. For instance, you would expect younger age groups (28 and younger) to engage with more shared content since they are the most “plugged in,” right? Not even close. In reality, people ages 55-64 are more than twice as likely to engage with a brands’ content. Additionally, you might predict that Saturdays and Sundays see the most consumer engagement since most people are not at work and less busy. Wrong again! People engage with shared content 49% more on weekdays than they do on weekends.
Source: Social Mediopolis
