You have 0.05 seconds to make a good first impression online.
That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.
Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.
Do you have any of the following?
- Low conversions
- High bounce rate
- Short average visit duration
- Low sales
- Slow traffic
Then you need to optimize your website’s nonverbal first impression.
I’m a human behavior hacker, and I’m going to show you how to use science to optimize your website.
Why human behavior science?
Let me be blunt:
If you don’t understand online human behavior your website will fail.
Sure, you can produce killer content — and that’s a great start. But even if your blog unveils the meaning of life while saving baby pandas from grumpy cats, it’s not enough.
You have to understand your reader’s behavior to get them to convert. This is all about making sure your website produces a killer nonverbal first impression.
Below I have laid out six scientifically proven hacks to improve your website’s visual cues.
Hack #1: Understanding eye patterns
Do you know how your readers see your website?
The Poynter Institute tracked eye behavior as users read various web pages. They found that reader’s eyes follow an F-Shaped pattern on a website. Typically they start in the upper left hand side of a web page …read more
Source: Copy Blogger