From cereal to celebrities, agencies represent many things for many brands. But it all begins with having a clearly articulated market position of their own. With that in mind, we took a look at eight agencies with meaningful mantras that have guided the way for some killer campaigns and innovative ideas for clients of all shapes and sizes. We hope this list will inspire you to think of social as more than a tactic but as a holistic approach with a strong vision and voice.
1. Vayner Media
Markets: Los Angeles, New York, San Francisco
Mantra: “Micro-content”
Major brands: GE, Dove, Ritz Crackers, Sonic
Vayner Media’s hallmark is its treatment of micro-content, which is its term for targeted native social content. Many brands have been slow to tackle Vine, but Vayner did so with aplomb for GE. The #6SecondScienceFair campaign caught our eye when its educational loops first appeared online. The project spanned Vine and Tumblr, with the goal of creating interest in science and building GE’s reputation as an innovator. It also showed Vayner’s push for brands to be more daring with new platforms.
Metrics for GE’s #6SecondScienceFair Vine Campaign:
600+ user-generated videos
345 percent follower growth
253,800 engagements
2. Huge
Markets: US: Atlanta; Brooklyn, N.Y.; Los Angeles; Portland, Oreg.; San Francisco; Washington. Global: Colombia, London, Rio de Janiero, Singapore, Toronto
Mantra: “Learn. Iterate. Launch.”
Major brands: TD Ameritrade, Samsung, Crate & Barrel, Audi
The international and interdisciplinary team at Huge created a big social win for TD Ameritrade by tying the brand to the 2014 Winter Olympics. The project linked the long process of personal investment to the effort that athletes put into their training. The multifaceted It Adds Up campaign even took Huge staff to Sochi to create videos, photos and other content about the athletes’ journeys.
Metrics for TD Ameritrade’s It Adds Up Social Campaign:
78,000+ uses …Read the full story
Source:: Sprout Social