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Facebook, Publicis Groupe Reach Multiyear Deal (AllFacebook)
Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish and Rosetta. Ad Age pegged the value of the deal at some $500 million, although neither company would specify terms. Adweek Facebook’s photo-sharing app Instagram also is part of the multi-year deal with the French media holding company and its Starcom MediaVest Group, which committed to spend “hundreds of millions of dollars.” “[The deal] focuses on the future areas of digital marketing including data, image-based storytelling and online video advertising, offering the agencies’ clients new opportunities ahead of the marketplace,” a Facebook rep said in a statement to Adweek. Ad Age Both companies declined to comment on inventory commitments and deal value, insisting the agreement wasn’t centered on spending. The agencies and their clients — which include Procter & Gamble, Verizon, Walmart and Coca-Cola — will receive benefits such as favorable rates on a …read more
Source: Social Times