Would you ever continue to drive down the freeway going in what may or may not be the right direction? No. You always plan ahead and then rely on your GPS to tell you that you’re on track.
Think of your client relationship like traveling down the freeway. No matter how much planning you put into the beginning phases of your partnership, you should always rely on client feedback to ensure you’re on the most direct path to success.
Each of your clients has a unique set of needs, which need to be identified and nurtured. You can keep the momentum alive long after the early stages of your partnership by conducting meetings with your clients to gain feedback on your agency’s performance. These feedback meetings need to happen periodically throughout the year and should be the right balance – enough meetings, but not too many –for your partnership to thrive. I recommend quarterly meetings to start and then adjusting if you find that they are too often or not often enough.
It’s surprising how much insight you can gain from feedback meetings when you ask the right questions.
Here are four questions that we use here at SME Digital (the agency arm …read more
Source: Social Media Explorer