With 200 million active users and 1.6 billion likes added daily, Instagram is helping hundreds of businesses reach their respective audiences through a captivating and rich visual platform. The app’s simple design allows each photo or video to take center stage, making it a powerful driver of engagement for branded content.
And through the introduction of new creative tools, Instagram is making it even easier for brands to share creative and compelling content with fans. Just in case you need more convincing, here are some examples of how top brands are mastering Instagram as a marketing tool.
Ben & Jerry’s
One of the first companies to join Instagram in 2011, Ben & Jerry’s is an expert at bringing its ice cream brand to life through the photo-sharing app. The company relies on Instagram to enhance its global presence, connecting with people around the world and highlighting photos from fans enjoying their ice cream.
“It’s our visual storytelling platform,” explained the brand’s marketing manager Mike Hayes. “We’re a curator of our brand story now.” And it’s not just the brand doing the storytelling. Nearly half of the photos that Ben & Jerry’s shares through its Instagram account are from community members. “The secret is respecting the community and providing value to them.”
Chobani
Chobani is a great example of a brand being where its customers are. “We’re on the platform every day so we know what’s trending,” noted Hilary duPont, a content manager for Chobani. “If our consumers are posting about smoothies, we are, too. We want to be doing what they’re doing.”
After joining Instagram in 2011, the company discovered a wealth of content from the community featuring its product. Through hashtags like #creationaday and #chobani, people looked to engage with …read more
Source: Sprout Social
