On social media, search engine optimization is an extremely important component of any marketing strategy. And although Pinterest’s bread and butter is predominately visual, the service is no exception. You might not think that an optimized Pinterest profile is necessary, but consider the fact that the platform’s users are buying items more often and in greater quantities.
Pinterest members spend more money and shop more frequently than users of any other social network. We’ve seen the amazing opportunities that a successful Pinterest Pin can present for brands. But in order to get your products known, shared, and loved on Pinterest, you first need to get them noticed — and that’s where SEO comes in.
Here are three tips for optimizing your brand’s Pinterest presence for search.
Optimize Your Username and About Section
Good Pinterest SEO starts right off the bat with your username. For most businesses, this should be fairly straightforward and will likely mimic usernames on your existing social profiles. The New York Times, for example, chose the username “NYTimes,” remaining consistent with its Twitter and Facebook profiles. This makes it really simple for people to find your brand across platforms; however, not every business will have an easy time doing this.
Pinterest has imposed a 15 character limit for usernames. If your ideal name is too long, or maybe your business name was already taken by someone else, HubSpot suggests choosing a memorable, easy-to-spell keyword related to your brand. For example, Martha Stewart Weddings in the Middle East used “MSWeddingsME” for its username — a smart move because it uses the valuable keyword “weddings” while differentiating itself from other Martha Stewart accounts.
Next, you’ll want to focus your attention on your profile’s ‘About’ section, which provides you with 200 characters of prime keyword real estate. As on …read more
Source: Sprout Social
