A couple weeks ago we talked about how to get the media’s attention so your music will have more opportunities to be heard. But do you really think the majority of your potential fans are reading all of the trendy magazines and blogs that cover your genre of music? Probably not. Your average listener doesn’t care about album reviews or exclusive interviews, and even avid fans are often too busy to keep up with the constant buzz of the music media.
Hell, I’ll bet the majority of folks who’ve purchased or streamed my music did so because they saw me perform, heard one of my songs on some podcast or online radio station like Pandora, had a friend recommend me to them, or checked out my website after reading one of my blog posts. Conversely, I’ll bet very few people purchased or streamed my music after reading a review of one of my albums.
So maybe next time you launch an album or single into the world, you should forget about Filter, or Pitchfork, or The Source, or DownBeat (well, maybe don’t forget about them; but focus your PR energy elsewhere) — and start thinking about hitting up the places where your potential fans actually hang out (online, or otherwise).
For instance, my buddy Brad is putting the finishing touches on a hip-hop-influenced album that features the sampled voices of 80′s Pro Wrestling stars. He’s already getting a decent amount of attention from popular wrestling podcasts and websites, and the album isn’t even out yet!
When I contributed a song to a compilation of murder ballads based on true life (and death) stories, the album was marketed to historical societies, to participants of walking-tours through Portland’s oldest cemetery, to Halloween …read more
Source: The DIY Musician
