Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often too busy to read a longform essay but still wants fun games to play on the regular.
“From the beginning, we’ve been focused on ‘bringing games to culture and culture to games,'” Kill Screen Director of Business Development, Tom Gregorio, tells MailChimp. “We have lots of interested friends who stopped playing games somewhere along the way to adulthood, or perhaps never even started, and the most common question we get from them is, ‘What should I be playing now?’ It was clear most of them weren’t reading the deep dives we publish on our site, so we needed a quick, digestible piece of weekly content to answer that question.
What they came up with is Playlist, a simple, weekly email that highlights a handful of new games worth playing. For each title, there’s a screenshot, a quick review, a link for download/purchase, and a recommended-if-you-like style …read more
Source: Mail Chimp