Today content is at the center of the digital experience. As marketers, you rely on it to drive awareness, build communities, and increase sales. Without content, there’d be no tweets, status updates, blogs, videos, or pins — all of which can help achieve one or more of those goals. So you can see why it’s very important to understand how your content affects engagement on social networks.
This week, Google made a small but noteworthy update to Google+ with your content in mind. Now every Google+ Profile and Page includes the total number of times that the account’s content has been seen by others. The number, which is displayed near the follower count, is the sum of your page, post, and photo views since October 2012. While this number doesn’t go into detail about your content’s performance, it’s an important metric nonetheless.
The update couldn’t have come at a better time. Google+ recently changed the way link posts are displayed in the stream, putting them front and center which will undoubtedly capture more attention. This was a major upgrade for content sites, which make up 29 percent of the top pages on the network. Additionally, a new study found …read more
Source: Sprout Social