What do I do if I feel like I’ve outgrown my audience?
I think a lot of business owners run into this.
Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn’t as exciting as it used to be.
But there’s something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I’ve heard business owners use to describe it is spooky.
Let’s start with the very sound marketing practice of visualizing one single, perfect customer for your business. If this isn’t something you’ve done yet, it’s probably the most important single action you can take to improve your marketing. And it will only take you about 20 minutes.
Once you know who you serve, you talk to that person and only to that person. In other words, every word of your content marketing program — your blog content, email content, advertising, and social presence — is written with that one individual firmly in mind.
This makes your marketing and content feel more intimate, because you’re using the language of individual conversations — which is what works in web content. It makes your writing easier and tends to loosen up writer’s block. …read more
Source: Copy Blogger