If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!), you may have missed it back in October when we debuted Goal, one of our new tracking features. Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based on those specific page views and segment your list to find your most engaged subscribers. For instance: Our Knowledge Base team uses Goal to send campaigns to subscribers when they finish watching a KB video. It’s a good way to send specialized content without needing a programming guru.
WordPress users looking to use Goal may have run into some difficulties, though. Given WordPress’s footprint of more than 74 million sites, and the fact that our subscribe plugin is approaching 750,000 installs, it’s safe to assume that’s more than a few of you. Maybe you’ve noticed that switching, modifying, or upgrading WordPress themes wipes out site-specific customizations you’ve added along the way, like Goal tracking codes. Or maybe you want to use Goal’s tracking features, but don’t want to meddle with the code in WordPress.
Well, fret no more. We built MailChimp Goal for WordPress plugin with you in mind, with hopes of making your experience a little easier. Once it’s installed, the plugin will automatically add Goal tracking to each of your user-facing pages. And, since Goal tracking is added separately from your theme, switching or upgrading themes should work without a hitch.
Here’s how to get started.
Enable Goal in your MailChimp account
Before you’ll be able to use the plugin, you need to enable the Goal integration within your MailChimp account.
- Click your profile name to expand the Account Panel, then choose Account Settings.
- Click the Extras …read more
Source: Mail Chimp
