The first lesson you learn in sales is how to qualify a lead.
After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.
Just because you can smooth talk your way into a sale doesn’t mean you should.
Let’s take a look at the reason why.
The long game
As a busy content marketer with short-term sales goals, it’s easy to lose track of what your long-term objective actually is.
No matter how exciting the launch you’re in the middle of is, what’ll really build trust and authority — and, ultimately, ensure the health of your revenue and your business — is developing trust with your readers.
And one of the quickest ways to lose someone’s trust is to sell them something that’s not a good fit for them.
What is a good fit?
If you’ve been reading up on persuasion, your product or service may practically sell itself.
However, you’re likely to get emails or blog comments from people wondering if they’re a good fit.
Here are some ways to determine whether you should encourage a sale or walk away from it.
Do they have the problem you’re trying to solve?
You had a very specific problem in mind when designing your sale, long before you started illustrating features and benefits.
The first step to determining whether a product is right for a particular person is to see if they have the same problem you’re trying to solve.
Let’s take a look at New Rainmaker as an example.
Rainmaker is a marketing and digital sales platform that is intended for people who …read more
Source: Copy Blogger