Operating social media profiles has become commonplace, if not a requirement, for most of today’s top brands. However, social media networks have some restrictions in their terms of service that mean that brands may not able to directly market to their goal demographics. Every social media channel has some limitations that prevent children from joining. […]
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This Week, 2 Social Experts Shared Tips for Ongoing Success
Balancing the diverse needs of customers while maintaining your brand’s image and keeping everyone happy is no small feat. Being a community manager can be a high-stress job, but walking the metaphorical tightrope between the needs of your business and the needs of your customers is exactly what community managers have signed up to do. […]
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Music Management Shuffle: Stefani To Azoff, Lady Gaga To Live Nation
Big changes in the world of music management. Just months after a nasty split with longtime manager Troy Carter, Lady Gaga and her new manager, Bobby Campbell, have joined Artist Nation, Live Nation’s artist management division. In the days other shift, mega-manager Irving Azoff has signed Gwen Stefani and No Doubt. Both moves were first […]
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Concert Discovery Space Heats Up With New Startups and Established Ticketing Companies
Up until this year it looked like one or more startup mobile apps related to music concert discovery such as WillCall and Jukely were going to gradually build out the concert discovery space city by city. While that work continues new entries are to be expected. But not only are nightlife and event apps entering […]
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Why Music Labels and Publishers Chronically Miss Out On Licensing Opportunities
By music licensing expert Andy Lykens. The C-levels at a music publisher I used to work at would drop by my cube once every few days. All nice people, they did their best to be friendly when asking “working on anything big?” They’d ask that question because I was the person who had developed a […]
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Thoughts on Mobile App Unbundling and the User Experience
A glut of companies have recently unbundled their mobile apps. Google, Facebook, Foursquare, and the The New York Times have all started splitting their apps apart like a reverse Voltron, each addressing a specific task. Each company has unique motivations driving its decision to unbundle: Microsoft’s release of Office apps for iPad may have had […]
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Tango Launches Channels With Spotify, Vevo, 8tracks and OK Go Among Launch Partners [Updated}
Tango continues to expand the marketing possibilities on its highly popular messaging app. In April they added a news feed which opened up some marketing options. Yesterday they launched Tango Channels, official channels for businesses and celebrities forefronted with an attractive directory. Launch partners include music brands and musicians Spotify, Vevo, 8tracks, OK Go and […]
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How To Run Your Own Social Network: Backplane Opens Lady Gaga’s Platform To All
Though sometimes described in such forms as “Lady Gaga’s Backplane,” the social networking company is an independent entity and Lady Gaga is an investor and shining star. Backplane gradually grew from LittleMonsters.com to an odd assortment of brands tied together by the platform. Now they’re planning to open the whole thing up, according to new […]
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A2IM Names Libra 2014 Independent Music Nominees
U.S. independent music trade group A2IM has named the nominees for its 2014 Libra Awards. Designed to showcase the diverse landscape of independent artists and the companies that support them, The Libras are on track to replace a plethora of competitors as the indie music most prestigious seal of approval. The full list of 2014 […]
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Major Shakeup At EDM Giant SFX Entertainment
Robert Sillerman’s SFX Entertainment has announced the formation of a new management team to oversee the company’s media, creative, e-commerce and event operations. In the revised structure, Joseph Rascoff will assume the mantle of Chairman of Live Entertainment as well as Vice Chairman of the Board of Directors. Paul Greenberg, previously President of SFX, will […]
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1,000 CDs in Digipaks for just $1,029*
Disc Makers is currently advertising the price of $1,079 for 1,000 CDs in Digipaks. We beat their price by $50 (and won’t mark up your freight costs, either!) PLUS…we can distribute your music to iTunes & other great digital retail sites as well… ZERO up-front costs and ZERO yearly fees! Call us TODAY for more […]
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You should be touring: why bands should spend a bunch of money just to play in half-empty clubs in small towns across the country
Losing money on a tour beats staying home every time [The following article was written by our friends at MusicSubmit. It originally appeared on their blog.] Last month the DIY Musician Blog posted “Do traditional tours still make sense for independent artists” by guest blogger Jason Schellhardt. The blog post states that booking cross-country tours […]
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Azoff Sees Money In Laughter, Acquire’s 50% Stake In Levity Entertainment
UPDATED – Are comedians the new rock stars? Yes, according to legendary music manager and deal maker Irving Azoff. Yesterday his Azoff MSG Entertainment, the joint venture between Azoff Music Management and the Madison Square Garden Company, announced the acquisition of a 50% stake in Levity Entertainment Group. LEG’s holdings include live comedy venues, a […]
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Pinterest SEO: How to Boost Your Brand’s Discoverability
On social media, search engine optimization is an extremely important component of any marketing strategy. And although Pinterest’s bread and butter is predominately visual, the service is no exception. You might not think that an optimized Pinterest profile is necessary, but consider the fact that the platform’s users are buying items more often and in […]
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Can Streaming Music Innovation Be Supported By The Industry Without Reducing Licensing Fees?
CB Insights, a relatively new site that’s building a database of startup and VC investment information, recently took a look at music startups and noted, that though the kinds of deals they’re tracking have risen in the last couple of years, a smaller percentage of them have been for U.S.-based companies. Though they seem to […]
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Community Manager Tips: Wunderlist’s Simon Chan
Walking the metaphorical tightrope between the needs of your business and the needs of your customers can be a real challenge, but this is exactly what community managers have signed up to do. Balancing the diverse needs of internal and external clients while maintaining your brand’s image and — hopefully — keeping everyone happy is […]
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7 Tips For Marketing Your Music On Streaming Services
We’re in a weird transitional period in relationship to streaming music services. It’s hard to know which service will survive and whether or not focusing on streaming alternatives to Spotify and Pandora, such as YouTube, is a better bet for the future. But if you are embracing or are now ready to embrace streaming music […]
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New On Hypebot’s Music Industry Jobs Board: MTV and Family Artists
New on the Hypebot Jobs Board are two at MTV – an application engineer (Java developer) and a project manager both within the MTV Artists program. LA-based music management firm Family Artists is also looking for a bookeeper/office manager. Details on these opportunities and more are on Hypebot’s Music Industry Jobs Board. HIRING? How To […]
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