David Coleman

It’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off. But there are shadows behind the glossy exterior […]

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Selfies — or, you know, pictures you take of yourself — are not just a slightly annoying trend, they’re also a business. In the latest episode of Mashable Minute, Elliott Morgan dives into the weird world of selfie economics! Be sure to check out Wednesday’s episode, in which Elliott tells us all of his darkest […]

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Email marketing is one of the most important elements of digital marketing for bands and musicians. Why? First of all, it’s one of the only forms of online communication between you and your fans that is entirely future proof and within your control. Think about it – you don’t own your Facebook fans or Twitter […]

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We all know the people in our organization who appear to make a living out of obstructing our progress. I have called them “Paid by the No.” Dane Cook calls them Karen. And whatever phrase you have for these serial obstructionists, they exist and they happen to be public enemy #1 to me. These co-workers […]

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Have YOU Seen Results With My Facebook Marketing Engagement Map? Tell 1.5 MILLION PEOPLE about it! POST YOUR STORY BELOW & get free exposure for your business! We are celebrating YOUR success! With our upcoming event in Kansas City, we have advertising and marketing going all over the city of KC, to my 1.5 MILLION […]

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According to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights. Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands […]

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Social shares and pageviews influence social metrics that measure user impact and behavior, or social value. Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be […]

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[This article was written by guest contributor James Wasem from Gigee.me] Your show, your gear. There are many variables when performing live events – the stage, sound, lighting, seating arrangements, and even the nerves of frantically getting ready for the show and then finally stepping in front of the audience. As you probably know by […]

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Ugh. Do you feel like that on Mondays? You wake up, take the kids to school, and off to the office you drive. After downing several cups of coffee, you muster the inner strength you need every day to make a living. You start with the emails to prospects, make a few cold calls, and […]

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In everything you do today, do it with purpose and passion. Don’t feel guilty when you decide to turn down a meeting, a ‘minute to connect’, an email, text or DM, when you know the person giving the invite really isn’t in alignment with your purpose and goal. Smile and move on. Be kind and […]

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[youtube http://www.youtube.com/watch?v=oaJ4Bj9FiSQ] You could be addicted to your Android phone. Thus, you should download an Android app that will make you stop using Android apps so much Something is flawed with that logic, right? Well, Elliott Morgan — the Channing Tatum of phone users — tries to make sense out of it in the latest […]

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[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive the Morning Social Media Newsfeed via email. Facebook, Publicis Groupe Reach Multiyear Deal (AllFacebook) Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, […]

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One thing a lot of indie artists procrastinate on is tackling their email strategy. There are lots of things you need to get your head around, from which platform or service to use, to what content to include, to how often to send emails. On top of that, you also need to figure out how […]

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A pressing question was the title of an Internet Week panel SocialTimes attended earlier today, a question that is relevant for content creators of all stripes. In a time when traditional news outlets are dealing with a broken business model and having to compete with social platforms for people’s attention, it seems that distribution through […]

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In an Internet Week panel hosted by Vice this morning, media people got together to discuss the rise of online video. “Digital video is a different kind of medium, said Richard Wolffe, executive editor of msnbc.com. “The video experience on devices is much more immersive, much more immediate.” Perhaps those qualities are what attracts the […]

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From status updates to full-fledged campaigns, your content strategy has been a major focus of marketing this year. Brands rely on content to drive awareness, build communities, and reach sales goals. As such, you’re tasked with publishing content that not only resonates and provides value, but also spreads through shares, likes, retweets, and so on. […]

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[This post, written by Gretchen Peters, is part of a series of letters from established artists to young musicians. Gretchen is a Nashville-based recording artist and Grammy-nominated songwriter. She’s released a number of great solo albums, and also composed hits for Martina McBride, Faith Hill, Etta James, Trisha Yearwood, Patty Loveless, George Strait, Anne Murray, […]

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By definition, Pinterest is still a startup — a very healthy startup valued at $5 billion, according to ReadWrite. Indeed, the visual search engine has shown consistent growth, and now it’s time to validate its ad-based business model. Such validation shouldn’t be difficult. Pinterest has already proven itself a powerful driver of retail traffic, both […]

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