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Every business should be on Twitter. It’s a powerful tool for companies of every shape and size to reach out to customers, promote their brand, and connect with the rest of their industry. If the social media world is a little overwhelming to your brand and you’re not sure how to get started, here’s a […]

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Spotify wants sponsors to pay so that listeners will be interrupted by fewer ads. The streaming music service is pitching a new ad unit that would eliminate all the ads on an entire playlist if the user will watch one mobile video spot. With the vast majority of Spotify users opting for free service and […]

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With the launch of YouTube’s paid subscription music service appearing to be just days away, and Google’s battle with the independent music sector heating up, it seems like the appropriate time to take a look at YouTube’s impressive revenue record. Even before Google adds income from a new paid music service: YouTube will bring in […]

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Despite the many challenges, music tech startups continue to appear in a wide variety of forms from software to services to hardware. Recent noteworthy accomplishments include a Pando Choice Award for Artiphon, Songvice’s graduation from Amsterdam’s Rockstart accelerator and a spot in the V2Venture pitch competition for Shuttersong. Artiphon Wins Pando Choice Award Artiphon INSTRUMENT […]

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In just a few years, Willis Earl Beal has built up quite a buzz, put out two critically-celebrated albums, played the starring role in the film Memphis, and performed at major music festivals and on TV shows such as Jools Holland. Now he’s decided to leave his label in order to release his next album, […]

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Album sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to […]

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Clear Channel’s iHeartRadio, the digital music and live radio streaming service, today announced that it has surpassed 50 million registered users. iHeartRadio reached this milestone in three years – faster, according to the company, than any other streaming music platform and even faster than Twitter and Facebook. Of course, having America’s largest broadcast radio group […]

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You’re invited to our FREE party! Come hang out with the CD Baby crew, watch five of our employee artists perform, and grab some free CD Baby gear. If you’re going to be in Oregon or Washington this weekend (heck, even if you’re from further away and just feel like traveling) — come check out […]

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We’re in the midst of the greatest music industry disruption of the past 100 years. A fundamental shift has occurred — a shift that Millennials are driving. For the first time, record sales aren’t enough to make an artist’s career, and they certainly aren’t enough to ensure success. The old music industry clung desperately to sales to […]

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Social media has left its mark on almost every industry, and major sporting events are no exception. Marketers know that events like the Super Bowl and Olympics receive exceptional amounts of attention from fans across the globe. As such, with the World Cup officially underway today, it’s once again the perfect time for brands to […]

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If you believe you can build a strong brand and closer relationships with fans by giving your music away, then BitTorrent Bundle was designed with you in mind. Filmmakers, writers and even Berklee College of Music have taken advantage of this promotional tool with built-in email collection and monetization but musicians have remained the primary […]

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Hypebot’s previously posted insights from The Great Escape convention with advice for indie labels and a reminder of the importance of email lists for fan relations. Another panel offered unique tips for building your fanbase that get a bit more nuanced than the typical advice on offer. They include pointers for finding your own approach […]

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Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly […]

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From Beats to Pandora “personalized” is streaming music’s buzzword of 2014. iHeartRadio, Clear Channel’s free digital music service, joined the fray today launching new iOS and Android apps designed to give users a more personalized experience via “enhanced algorithms”. Among the updates is “For You”, which adds a genre selection tool for tailored station recommendations. […]

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Four things a new artist can do for a year before launching a campaign As an independent artist in the online community, it’s hard not to notice all the active and successful crowdfunding campaigns happening all over the social networks. In fact, I was quite taken with a podcast interview with Benji Rogers, the founder […]

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The issue of how a music service like Beats Music can distinguish itself is a tough one. Unless you buy into their playlists being something special as compared to all the other playlists, there’s not much else there that’s unique. But what is unique isn’t in the service, it’s in the relationships between people like […]

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Last night Canada was in the spotlight at the MusicMusic Video Awards 2014. Canada’s MTV named Drake and Hadley the big winners in a show that also showcased many up and comers. MuchMusic Video Awards Winners 2014 Director of the Year: Amos Leblanc & Ohji Inoue for Thug Li’s “Run This” International Video of the […]

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Can Streaming Music Innovation Be Supported By The Industry Without Reducing Licensing Fees? Amazon Prime Music Is Here And It Underwhelms But Not In A Bad Way Is Digital Payola Involved In Music Discovery and Recommendation? …read more Source: Hypebot.com     

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