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Advice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute. Tricks of conversion, however, don’t typically appear in the ordinary design presentation … You know, those little design secrets that make all the difference between something […]

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Buttons are cute, and they’re charming. You can’t be scared of a button. These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. […]

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…read more Source: A Real Change

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Memorial Day weekend is coming, and Elliott Morgan reveals his productive weekend plans which include checking out X-Men: Days of Future Past and catching up on Silicon Valley. That’s right: there’s absolutely no good reason to leave the house during the holidays In Thursday’s episode, Elliott dives into the weird world of selfie economics. … […]

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Would you ever continue to drive down the freeway going in what may or may not be the right direction? No. You always plan ahead and then rely on your GPS to tell you that you’re on track. Think of your client relationship like traveling down the freeway. No matter how much planning you put […]

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The list of things you need to do to become a great writer is a long one.So long in fact, most people never make it to the end of that list. This is why most people suck at writing. They simply give up. Sure, the new ones are always thrilled — corybantic some may say […]

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Social media has left its mark on almost every industry and, as we’ve seen, the sports and entertainment world is no exception. In 2012, more than 80 percent of sports fan interacted with social sites while watching games on TV, and more than 60 percent did so while watching live events. Stats like these have […]

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Many of our customers receive thousands of mentions per day — far more than can be read and understood in aggregate. The recently launched Trends Report was created to provide an easily consumable digest of this data. The report displays who is talking about your brand and what they are talking about. To process the […]

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Spotify now reaches 10 million paying subscribers The popular music streaming service has reached a pretty significant milestone: 10 million paying subscribers and more than 40 million active users across 56 markets. That’s a lot of people listening to a lot of music. To mark the occasion, Spotify has put together the infographic shown below. […]

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It’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off. But there are shadows behind the glossy exterior […]

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Selfies — or, you know, pictures you take of yourself — are not just a slightly annoying trend, they’re also a business. In the latest episode of Mashable Minute, Elliott Morgan dives into the weird world of selfie economics! Be sure to check out Wednesday’s episode, in which Elliott tells us all of his darkest […]

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Email marketing is one of the most important elements of digital marketing for bands and musicians. Why? First of all, it’s one of the only forms of online communication between you and your fans that is entirely future proof and within your control. Think about it – you don’t own your Facebook fans or Twitter […]

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We all know the people in our organization who appear to make a living out of obstructing our progress. I have called them “Paid by the No.” Dane Cook calls them Karen. And whatever phrase you have for these serial obstructionists, they exist and they happen to be public enemy #1 to me. These co-workers […]

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Have YOU Seen Results With My Facebook Marketing Engagement Map? Tell 1.5 MILLION PEOPLE about it! POST YOUR STORY BELOW & get free exposure for your business! We are celebrating YOUR success! With our upcoming event in Kansas City, we have advertising and marketing going all over the city of KC, to my 1.5 MILLION […]

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According to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights. Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands […]

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Social shares and pageviews influence social metrics that measure user impact and behavior, or social value. Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be […]

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[This article was written by guest contributor James Wasem from Gigee.me] Your show, your gear. There are many variables when performing live events – the stage, sound, lighting, seating arrangements, and even the nerves of frantically getting ready for the show and then finally stepping in front of the audience. As you probably know by […]

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Ugh. Do you feel like that on Mondays? You wake up, take the kids to school, and off to the office you drive. After downing several cups of coffee, you muster the inner strength you need every day to make a living. You start with the emails to prospects, make a few cold calls, and […]

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