Can Livejournal Keep Pace With Newer Social Media Startups?

Earlier this year, Bebo began working on a strategy for its triumphant return, which may or may not be successful. In attempting to modernize Bebo released its first app, Blab, which was quickly undercut by Vine messaging. Now LiveJournal, another network from the earlier days of social networking, is planning a relaunch, with an app is in the works.
According to TechCrunch contributor Sarah Perez, LiveJournal hasn’t been completely abandoned. The site still attracts more than 60 million unique visitors per month, and there are 48 million active journals. The site has also been updated regularly since its launch. In fact, the last major redesign was in March of this year, but it seems that the service is due for more changes.

When former Google Play Merchandising Manager in Eastern Europe Katya Akudovich, became LiveJournal’s CEO in April 2014, she told TechCrunch that big developments were on the way under her leadership. “At Google, it was about bringing the right content in the right form to brand new Google Play markets. And this is exactly what we’re planning to do at LJ,” she said.

Given that LiveJournal already hosts a lot of long-format content, the company may hope to rival …read more

Source: Social Times