Tips & Tricks

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers. I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While […]

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A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily), beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am […]

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A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily), beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am […]

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One term that gets thrown around quite a bit in social media best practice advice is ‘authenticity’. Experts highlight the need for your brand to have an ‘authentic‘ voice, to have an ‘authentic’ and real presence through your social media profiles. This is definitely true, authentic is the way to go, but what does that […]

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One term that gets thrown around quite a bit in social media best practice advice is ‘authenticity’. Experts highlight the need for your brand to have an ‘authentic‘ voice, to have an ‘authentic’ and real presence through your social media profiles. This is definitely true, authentic is the way to go, but what does that […]

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One term that gets thrown around quite a bit in social media best practice advice is ‘authenticity’. Experts highlight the need for your brand to have an ‘authentic‘ voice, to have an ‘authentic’ and real presence through your social media profiles. This is definitely true, authentic is the way to go, but what does that […]

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With 200 million active users and 1.6 billion likes added daily, Instagram is helping hundreds of businesses reach their respective audiences through a captivating and rich visual platform. The app’s simple design allows each photo or video to take center stage, making it a powerful driver of engagement for branded content. And through the introduction […]

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Mayo Music is a new interview series on Tumblr/YouTube. Dan Polaske has been posting very in-depth interviews for the last couple of months with musicians who’ve had some specific success and are willing to discuss it in detail. I initially set out to share some tips from a single interview but when I saw the […]

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PreSonus introduced the new and improved Nimbit this week. Nimbit is a service that provides music marketing and sales tools for DIY musicians. It’s a freemium service that includes a number of premium options and the new version looks quite complete. If you are looking for ways to coordinate all the diverse tasks of building […]

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SF MusicTech has announced that its next summit will be held on November 11th at the Hotel Kabuki in San Francisco. (Early registration is open here.) Sadly, this 16th must-attend gathering of the music and tech tribes may be the last. “We’ve been doing this for 7 years now, and while we love throwing Summits, […]

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Music marketing gurus like to repeat the mantra “be everywhere.” Well, they’re wrong! Sure — with some aspects of your music career, such as digital music distribution, being “everywhere” makes sense; you sign up with one service (like CD Baby) that gets your music onto all the relevant download and streaming platforms without you having […]

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It’s more important than ever for businesses to embrace social technology — even businesses that are as traditional as opera companies. We were curious as to how such an old school medium was adapting to the social space, so we spoke with Adam Holisky, Technology & Interactive Media Manager for the Minnesota Opera about just […]

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[youtube http://www.youtube.com/watch?v=D77sUmV8Y3Y] In this video, our energetic friend Ben Sword of Music Marketing Classroom talks about getting the attention of record company execs by using a simple Facebook Ads trick. With the targeting capabilities of Facebook Ads, you can easily get your music in front of influential people in the music industry in under ten […]

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Knowing the right people in any industry can be quite the door opener. It’s doesn’t mean you get to cut corners on the hard work, but it does mean it may get you a seat at a table you may not have found yourself at otherwise. Making and keeping those contacts can make or break […]

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In the wake of a series of court cases involving music streaming service Pandora, the Antitrust Division of the U.S. Justice Department has announced that it plans a review of the agreements that govern songwriting royalties. The DOJ said it would review the consent decrees, which in some cases date back to 1941, between two […]

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It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can often make or break […]

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Streaming music service WiMP has announced partnerships in two countries this week. In Pakistan, WiMP has been chosen as the music partner for Telenor Pakistan. Telenor will act as a reseller for WiMP, and bundle the music service into mobile subscriptions. WiMP is already partnering with Telenor in Norway and Denmark. Oslo bbased WiMP also […]

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Failure is not an option, it is going to happen, which includes some of your efforts on social media. This could be anything from a content series that you think is amazing, an innovative social outreach program, or a unique use of existing social media tools. It doesn’t matter. You’ll craft well thought through plans, […]

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