Whether you’re ready or not, mobile is quickly replacing desktops as the primary way consumers access information. 74 percent of Americans own smartphones, and more than one-third of users say it’s their primary Internet device. For a brand, this presents a massive opportunity to excite and engage customers. Over the past year, almost every major […]
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The Future of Music And Advertising In Cars
by David Coleman onSubcribe to the Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow us on Twitter. In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, an audio advertising sales representation organization. Prior to […]
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Marketing your music 101: how to get the media’s attention
by David Coleman onDo-it-yourself music PR Why is getting press coverage for your music important? Simple: positive media attention (and sometimes even negative media attention) can help you exponentially extend the reach of your music. You can get your songs, band story, album art, artist name, or press photo in front of an audience you might not’ve had […]
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What Artists Should Know About AudioKite
by David Coleman onHas this ever happened to you? You think you’ve written your best song yet, but an offhand remark from a friend plunges you into self-doubt. Wouldn’t it help to have feedback from music fans of your genre who have no incentive to sugar-coat their opinions? Sure, you say! I’ll just use SoundOut, or ReverbNation Crowd […]
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7 Things We Miss About Myspace
by David Coleman onWhen I first signed up for Myspace in 2003, I was reluctant. I wasn’t too sure how I felt about social networking sites, but after a bit of peer pressure, I signed up. After only a few minutes, I knew this was going to be my newest obsession. Now, more than a decade later, I […]
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$20k in music gear could be yours
by David Coleman onCD Baby has teamed up with Sweetwater and Disc Makers to bring you the Independent Musician Sweepstakes. Enter to win over $20,000 in prizes, including a PreSonus StudioLive mixing board, electronic drums, a keyboard, a bass, speakers, studio monitors, mics, 1000 CDs and 200 vinyl records of your next album, 300 promotional posters, worldwide music […]
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The #1 problem with your music promotion
by David Coleman onYou’ve finished your best album yet. You’re excited to get your CDs or vinyl back from the manufacturer. You book an album release party. You tell all your fans about the new recording and your upcoming concert. You pack the house, put on an unforgettable show, and sell a bunch of merchandise. Good for you. […]
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18 Ways Musicians Can Make Money
by David Coleman onThis post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool One of the biggest challenges facing musicians is generating income. Gone are the days when a band could rely solely on music sales and touring to earn a […]
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Last Week’s Most Read Posts On Hypebot
by David Coleman onBeats Music CEO Ian Rogers Largely Missing From Apple Acquisition Coverage YouTube Tips For EDM Beats New Apple Boss: “Music Is Dying” Spotify Was Hacked Intern Mistreatment & The Exploitation Of Musicians State Of EDM Report Rap Genius Founder Resigns After Scandal Indies Reject YouTube Streaming Deal 10 Most Shazamed Songs Related articles Google In […]
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The Week In Music Commentary
by David Coleman onMusic Industry Mistreatment Of Interns Is Closely Related To Exploitation Of Musicians Social Media and Music: A Brief History …read more Source: Hypebot.com
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Inbound Marketing vs Outbound Marketing
by David Coleman onThe latest hype when it comes to marketing is Inbound Marketing. Inbound marketing is “IN.” And while outbound marketing hasn’t been kicked to the curb entirely, it’s definitely fading into the background for savvy marketers and business owners. So what is the difference between the two and which strategy is right for your business? Well, […]
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Getting It Done: The Week In D.I.Y. & Indie Music
by David Coleman onIndependent Labels Reject YouTube Streaming Deal [Full Text Of Official WIN Statement] Build An Audience By Focusing Your Energy On People Who Connect With Your Music 10 Rules For Promoting Your Live Show With Facebook Events An Action Plan For Connecting Directly With Your Fans After The Show …read more Source: Hypebot.com
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Ariel Hyatt Featured on Music Business Facts Podcast in Australia
by David Coleman onI have been having a blast being interviewed on many podcasts recently. Here is part 2 of a 3-part series. This one comes from the Music Business Facts Podcast down under in one of my favorite places to visit – Australia. This Podcast was wonderful for a few reasons: 1. I was interviewed by a […]
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REWIND: The New Music Industry’s Week In Review
by David Coleman onYouTube Releases Video Tips for Electronic Music Beats New Apple Boss Says “Music Is Dying” Electronic Music Industry Report Reveals Intertwined Importance Of Live Events and Social Media Beats Music CEO Ian Rogers Largely Missing From Apple Acquisition Coverage Spotify Has Been Hacked, User’s Data Accessed MORE: Hypebot’s Music Industry News and Jobs Rap Genius […]
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Top Stories This Week: Gaming, Instagram, and Social Sharing
by David Coleman onBefore you completely unplug for the weekend, be sure to catch up on this week’s top social media news stories. We’ve got a lot of great articles for you, including what you need to know about third-party apps on Facebook. Additionally, we look at Instagram strategies used by universities, how social media is used to […]
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MusicThinkTank Weekly Recap: How Cover Songs Can Take Your Music Career to the Next Level
by David Coleman onLukas Camenzind | How Cover Songs Can Take Your Music Career to the Next Level Jessica Blankenship | 6 Things Every Indie Artist Needs To Know In 2014 …read more Source: Music Think Tank
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How Brands Are Turning Selfies Into Successful Campaigns
by David Coleman onWhat many thought was a passing fad has actually proved to be something much more valuable. The selfie, which was named Oxford Dictionary’s 2013 Word of the Year, has quickly become one of the leading digital trends of today, for better or worse! As with any trend, marketers were eager to figure out how selfies […]
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What’s Changed and What Hasn’t for 3rd Party Apps on Facebook
by David Coleman onFacebook this week announced a change to how posts from third-party apps appear in its users’ News Feeds. The algorithm update lowers visibility for posts shared implicitly by third-party apps, making room for more explicit updates from the apps. The new change won’t negatively impact the visibility and reach of posts you make to Facebook […]
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