No!
Good gracious, of course you don’t. (At least I hope not.)
But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.
What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.
Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.
In this episode, we discuss a variety of topics that Tom spoke about last week at Authority Intensive, including:
- Has Tom recovered yet from Authority Intensive 2014?
- Are Tom and Brian Clark still friends?
- Why a click is a sign of interest, not a sign of intent
- How your audience will make you famous, but your prospects will make you rich (and make your spouse happy)
- Why does Tom think he caught hell for the “rich” comment?
- Why you have to give before you ask to receive
- What “second-click” content is, what it does, and how to use it
- Why time is the only finite resource in the marketing toolbox
And, finally … are Aggies and Longhorns actually more alike than they care to admit?
Listen to The Lede …
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …