While social media has created a lot of new opportunities for marketers, it has also made it more difficult for brands to be heard. The Internet is flooded with content and social platforms are more crowded than ever before. As a result, marketers face a challenge in trying to capture the attention of consumers online. Hope, however, is not lost thanks to content marketing.
Today, your brand’s voice is a marketer’s most valuable weapon. Where once you relied on the media to announce new products or features, now businesses are writing blogs, uploading photos and videos, and creating all kinds of content on social networks. This has forced marketers to communicate more skillfully and strategically. But while more is being said, how much of it is actually effective?
In a recent survey by the Content Marketing Institute, 93 percent of B2B marketers are said to use content marketing; however, only 42 percent consider themselves effective at it. LinkedIn saw this as a problem, and as a result it launched new tools aimed at helping businesses create more effective content marketing strategies that provide value for customers.
Shortly after opening its publishing platform to members, LinkedIn has made another content-inspired move with the introduction …read more
Source: Sprout Social
