A few years ago, many people saw Pinterest as simply a visual bookmarking service used to collect recipe and fashion inspiration. Since then, it has attracted an audience that’s now in the millions. While it’s still used for inspirational purposes, brands now know how to integrate their content and convert Pinterest Pins into sales.
There’s no doubt that Pinterest’s visual nature makes it the perfect platform to showcase products. But with more than 750 million boards and 30 billion Pins, marketers want to ensure their Pins stand out. Recently Pinterest pushed Promoted Pins into the next phase of testing and now offers a do-it-yourself tool, allowing businesses of any size to promote their Pins and reach more people.
As Promoted Pins make their way into more branded content strategies, we’d like to share some success stories from businesses that have helped people around the world discover and collect the things they want to buy, plan, and do. Here are two ways Pinterest Pins have had a significant impact on brands.
Kraft Foods
Visit Kraft Recipes’s profile on Pinterest.
Recipes were already one of the most popular interests on Pinterest when Kraft Foods joined in January 2012. Since then, the brand has added thousands of recipes to Pinterest. In fact, the platform is now the greatest source of referral traffic back to Kraftrecipes.com.
But as you’ll soon see, just pinning your content isn’t enough; you need follow-through. “We are obsessive about content performance,” explained Dana Shank, associate director of CRM content strategy and media monetization. “Pinterest helps us find the sparks of content resonating in real time. We can then fan these flames immediately with further content distribution throughout our own channels.”
Every week, the Kraft team reviews repins and …read more
Source: Sprout Social
