From status updates to full-fledged campaigns, your content strategy has been a major focus of marketing this year. Brands rely on content to drive awareness, build communities, and reach sales goals. As such, you’re tasked with publishing content that not only resonates and provides value, but also spreads through shares, likes, retweets, and so on. Not only is there a lot of pressure riding on your marketers’ shoulders, but it can also be very time-consuming and expensive.
According to a recent survey, 92 percent of consumers around the world say they trust word-of-mouth above all other forms of advertising. So you can see why user-generated content (UGC) is becoming increasingly more important for brands. By incorporating more user-generated content into your marketing campaigns, you can more effectively grow your audience, increase your reach, and strengthen your relationship with consumers.
Let’s look at the different kinds of user-generated content, how you can leverage it, and some examples successful UGC campaigns.
What the Best User-Generated Content Looks Like
In a single day, 350 million photos are uploaded on Facebook, more than 500 million tweets are posted to Twitter, and 55 million photos are shared on …read more
Source: Sprout Social