Facebook Pages are an excellent tool for engaging loyal customers and spreading the word about business activities. Pages also help customers, specifically those of restaurants, find open locations, hours of operation, and menu recommendations.
Through various updates, the social network has steadily become a better fit for local and global restaurants of all sizes. With Graph Search, members can find great places to dine based on recommendations of trusted individuals — their friends. And most recently, Facebook made it easier for restaurants to display menus directly on their Pages.
And once a consumer has made the decision to visit your establishment, he or she can make a reservation right from the Facebook mobile app. Discovering new restaurants on the social network couldn’t be easier, but that doesn’t mean that simply building a Page will deliver customers.
If you’re looking to grow your business using Facebook, here are three examples of restaurants with excellent Page presence.
Giordano’s Pizza
Anyone visiting Giordano’s Facebook Page for the first time will immediately get a sense of what the franchise is all about: stuffed pizza. From its cover photo to the keyword-rich description in its About section, the restaurant’s Page sells itself.
Clicking through the About …read more
Source: Sprout Social