What many thought was a passing fad has actually proved to be something much more valuable. The selfie, which was named Oxford Dictionary’s 2013 Word of the Year, has quickly become one of the leading digital trends of today, for better or worse! As with any trend, marketers were eager to figure out how selfies could be leveraged into upcoming campaigns.
Over the past 12 months, we’ve seen brands embrace selfies more than ever before. In January 2013, about a dozen brands on Facebook put the selfie front and center, and by December that number rose to more than 207. On Twitter, the selfie saw similar growth, rising from 252 to 780 brands.
Here are some examples of successful marketing campaigns built around selfies.
Axe Deodorant
@rachyxoxo3, your #KissForPeace is live in Times Square right now. You’re kind of a big deal. pic.twitter.com/2uhyEyo6QQ — AXE (@AXE) January 31, 2014
In an effort to capitalize on Valentine’s Day while promoting a good cause, Axe asked fans to show their sentimental side through selfies. To participate, consumers submitted photos of themselves kissing, using the hashtag #KissForPeace in honor of the brand’s global mission of nonviolence.
The campaign received more than 10,000 tweets and another 8,000 posts on Instagram. Axe shared its favorites across its social media channels in addition to cross-promoting the campaign through traditional advertising — such as digital billboards in Times Square.
BaubleBar
Earlier this year, researchers found that pictures with human faces were 38 percent more likely to receive likes than those without. They’re also 32 percent more likely to attract comments. Those statistics seem pretty accurate for online jewelry retailer BaubleBar, which uses customers’ selfies to display merchandise on its homepage.
“People want to see real people,” said co-founder Daniella Yacobovsky. “Thirty to 35 …read more
Source: Sprout Social