It’s more important than ever for businesses to embrace social technology — even businesses that are as traditional as opera companies.
We were curious as to how such an old school medium was adapting to the social space, so we spoke with Adam Holisky, Technology & Interactive Media Manager for the Minnesota Opera about just how the non-profit has taken their message social.
“Our strength as an organization lies in our ability to recognize that the future of art is in its growth,” explains Holisky. “We constantly move towards that ideal and challenge ourselves. What makes us unique is that we understand how important this explosive growth in the social sphere already is for us, and are positioning ourselves to take advantage of it even more in the future.”
With an expanding list of social networks the opera is active on, live rehearsals streamed to YouTube, and in-house events like social media nights, this is one old-school business that’s made the transition to modern media with flying colors.
Taking the Opera Social
The Minnesota Opera has been active on Facebook (where it has nearly 5,000 Likes) and Twitter (where it has nearly 10,000 followers) for about five years and has been expanding their social reach on visual mediums like YouTube and Instagram — over the summer, the Opera is looking to do more on LinkedIn and Pinterest.
“We’ve found that each network has its niche that works for us,” says Holisky. “On Twitter we have a very active and engaged audience that gets excited about events and likes to connect with us in a more one-on-one fashion. With Facebook our audience is more apt to share longer-form content and dive into the content we post more — clickthrough rates are ridiculously high for us on Facebook. Photo albums are a …read more
Source: Sprout Social
