Every business should be on Twitter. It’s a powerful tool for companies of every shape and size to reach out to customers, promote their brand, and connect with the rest of their industry. If the social media world is a little overwhelming to your brand and you’re not sure how to get started, here’s a step-by-step guide to setting up your company. Happy tweeting!
1. Sign Up
Your Twitter experience starts with creating an account. Go to twitter.com and sign up. The lower box on the right side of your screen has fields for your full name, email address, and password.
One you enter that information, you’ll be taken to a screen to fill out the rest of your account’s details. This includes choosing your username. That’s an important step, because it’s how your industry and your customers will see your brand.
Generally, the best practice is to use the shortest form of the name of your business or brand. Twitter messages are only 140 characters long, and your entire username goes in the message when somebody tweets at you, so you don’t want the handle to take up too much space. You also want the username to be simple enough that people will remember it, so avoid extra strings of numbers or letters.
You can actually change your username later, but there are disadvantages to this. For instance, it can confuse the search engines that index your account. You’d also be harder for potential customers to find. It’s best to get it right the first time.
This screen also formalizes your password. There are Twitter hackers out there, so make sure your password is secure by using a combination of letters, numbers, and symbols. When you’re satisfied with your choices, click “Create my account.”
2. Confirm Your Account
Before you can get started personalizing your company’s profile, …read more
Source: Sprout Social
