Consumers don’t always welcome new forms of advertising, but marketers are often eager to get hands-on and explore ways of integrating new methods. You might think that this couldn’t possibly bode well for brands — after all, consumer feedback is amplified through social media — but branded content has actually proven to be quite popular on a number of social platforms.
Instagram specifically has been adopted and accepted by brands and consumers alike. Since the photo app’s launch, hundreds of businesses have maintained an active presence, leveraging the platform’s popularity into successful marketing campaigns. But one area marketers still seem unsure about is Instagram Ads.
Launched last November, Instagram Ads fit right in with the app’s traditional photo and video layout. In fact, the only thing setting them apart is the “Sponsored” label in the top right corner. And now, after a successful test period with national advertisers, Instagram has announced plans to expand the ad product into Canada, the United Kingdom, and Australia.
Regardless of location, however, marketers are wondering whether Instagram Ads will be a good fit for their brand and will they have a worthwhile return on investment? Although the answers to these questions will be different depending on your business goals, here’s a closer look at some early Instagram Ad campaigns to help you gauge whether they’re something you’d like to pursue.
Michael Kors
Fashion designer Michael Kors kicked off the first Instagram Ad with an image of a watch. The brand eased into this new advertising space with an upload that was similar its traditional Instagram posts. When the ad’s engagement was compared to that of the last five non-promoted posts from the Michael Kors account, it was obvious that the ad had garnered extra attention.
Eighteen hours after having been shared, the …read more
Source: Sprout Social
