Whether you’re ready or not, mobile is quickly replacing desktops as the primary way consumers access information. 74 percent of Americans own smartphones, and more than one-third of users say it’s their primary Internet device. For a brand, this presents a massive opportunity to excite and engage customers.
Over the past year, almost every major social network has launched a redesign focused on improving mobile activity. Twitter gradually added better functions to mobile, improving everything from search to promoted accounts. Facebook’s updates helped show off more local businesses, while Google+ rolled out a unified web and mobile experience.
As social networks prepare for more of their activities to take place on a mobile device, brands need to be similarly prepared. Here are some tips on how you can optimize your social media presence for mobile.
Pay Attention to Image Sizes
Visual content has been strongly encouraged across social media platforms. But before you hit the upload button, consider how those images will appear in-stream on both computer screens and mobile devices. Twitter, for example, automatically crops image previews to a confined 440 x 220 pixel space. As a result, the picture you upload might not display in-stream how you imagined it would.
To remedy this, make sure that your Twitter uploads are optimized for mobile by knowing how to compose them. Taking a few extra minutes to tweak your image will ensure that the best parts aren’t cropped off. This pro tip isn’t limited to just Twitter either; you should be aware of the ideal image specs for sharing on Facebook Pages and News Feed as well.
And remember to use everything in moderation. On smartphones, images take up an even larger percentage of screen space. If you want other content — such as text-based updates — …read more
Source: Sprout Social
