We all know the people in our organization who appear to make a living out of obstructing our progress. I have called them “Paid by the No.” Dane Cook calls them Karen. And whatever phrase you have for these serial obstructionists, they exist and they happen to be public enemy #1 to me.
These co-workers are the ones who poo-poo the new and create obstacles where there were none. Why? I am honestly not sure, which is why I coined the phrase ‘Paid by the “No”’, because the only logical explanation for this group is that their compensation must be tied directly to the number of times they say “No” every pay period.
The obvious problem here is that our marketing ecosystem is evolving too quickly for team “Paid by the No” to have a big, vocal seat at the table. What the obstructionist ends up doing is putting a boulder in front of progress, testing and experimentation. And in modern marketing we don’t need any extra boulders – the customers pack their own these days!
How can you spot them?
Not everyone who obstructs is forthcoming about their obstruction, so, it is key to spot them quickly so you can get them out …read more
Source: Social Media Explorer