There’s no denying the power of Pinterest when it comes to capturing the attention of consumers. We’ve seen dozens of success stories from brands across industries, and tools like Rich Pins make the platform especially valuable for retailers. Online retailers have been pinning like crazy, utilizing Pinterest as a means of displaying and selling their products.
But success on Pinterest isn’t limited to the e-commerce crowd. In fact, hundreds of businesses with physical locations have leveraged Pins into new customers and increased sales and web traffic. A referral is the best lead generator out there, and having one of your customers pin or repin your products is invaluable.
Here are some of the different ways local businesses are excelling on Pinterest.
Nordstrom
Follow Nordstrom’s board Top Pins: Nordstrom.com on Pinterest.As an early adopter, Nordstrom began using Pinterest as a way to inspire customers and tell a visual story. The brand added a Pin It button to its website so customers could easily collect their favorite items. And more recently, it began testing popular Pins in-store to see how customers would respond.
“Every day, our customers are actively pinning, saving and sharing the products they find most relevant in their lives,” explained Bryan Galipeau, Nordstrom’s social media manager. “We believe our customers are telling us, through their pins, which items are the most relevant and exciting.”
In January 2013, Nordstrom developed an internal iPad app that let salespeople view the most popular Pins and match those items with inventory levels by store and department. Hangtags, cards, and clips with the Pinterest logo were attached to dresses, handbags, and shoes that received the most engagement on Pinterest.
The initial feedback was so positive that Nordstrom rolled it out to more stores. Now, all 117 Nordstrom stores feature Top Pinned signs on merchandise in women’s shoes and handbags — two …read more
Source: Sprout Social
