marketing

Spotify’s most streamed tracks May 26 – June 1. UNITED STATES 1. Iggy Azalea, “Fancy” (Virgin EMI Records) 2. Ariana Grande, “Problem” (Republic Records) 3. Calvin Harris, “Summer” (Columbia Records) 4. Disclosure, “Latch” (Interscope Records) MORE: 5. Nico & Vinz, “Am I Wrong” (Parlophone Norway) 6. Coldplay, “A Sky Full Of Stars” (Parlophone UK) 7. […]

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Pandora (NYSE: P) this morning announced new metrics for the month of May 2014. As previously announced, this marks Pandora’s final monthly metrics release. The music streamer will provide listener metrics on a quarterly basis. Pandora’s May Audience Stats: Listener hoursduring the month of May 2014 were 1.73 billion, an increase of 28% from 1.35 […]

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The battle between independent labels and YouTube over unfavourable royalty terms offered for a proposed streaming music service is escalating. Google-owned YouTube has reportedly refused to withdraw threats to labels unwilling to sign the agreement which global independent trade group WIN has called “highly unfavourable terms.” In response, EU labels are turning to the European […]

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This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

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SEO, social media and email are three of the most important online tactics in digital marketing. Follow these 10 best practices for guaranteed success. The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating the maturity of your organisation’s digital […]

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It can be a challenge to bridge the gap between a predominately physical business presence and the increasingly important digital space. If you do business primarily in a brick and mortar location, what can you offer your customers not just to bring them in, but engage them with your business online? We think the Disneyland […]

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The often mercurial Morrissey is looking for a new music publisher. Apparently his 30 year deal for the Smiths and Morrissey song catalogs has come to an end, and he’s taking offers from just about anyone. This announcement came not from his lawyers or managers, but via almost-official Morrissey online zine True To You. Here’s […]

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Though Moment.me’s event microsites are not specific to music they do have a lot of features that fit musicians’ need to connect with fans and, when possible, monetize events more fully. You may know Moment.me from their earlier incarnation as a social media album creator. Now they’re applying what they’ve learned to event microsites that […]

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If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!), you may have missed it back in October when we debuted Goal, one of our new tracking features. Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you […]

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Layar is an augmented reality (AR) mobile app which presents additional content on your mobile screen when an encoded image is scanned. Throwing Snow (Ross Tones) used a Layar-coded album cover for this week’s release of “Mosaic.” Though Layar emphasizes the use of print images, once encoded they can be scanned online. AR of this […]

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How to make seamless loops and beats using Maschine Maschine, the versatile groove production studio from Native Instruments, can transform how any musician or producer works. One of its best features, without a doubt, is the sampler. In this short clip from his “Mastering the Maschine” course on CreativeLive, JK Swopes – AKA St.Joe – […]

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Whether you’re ready or not, mobile is quickly replacing desktops as the primary way consumers access information. 74 percent of Americans own smartphones, and more than one-third of users say it’s their primary Internet device. For a brand, this presents a massive opportunity to excite and engage customers. Over the past year, almost every major […]

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Subcribe to the Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow us on Twitter. In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, an audio advertising sales representation organization. Prior to […]

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Do-it-yourself music PR Why is getting press coverage for your music important? Simple: positive media attention (and sometimes even negative media attention) can help you exponentially extend the reach of your music. You can get your songs, band story, album art, artist name, or press photo in front of an audience you might not’ve had […]

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Has this ever happened to you? You think you’ve written your best song yet, but an offhand remark from a friend plunges you into self-doubt. Wouldn’t it help to have feedback from music fans of your genre who have no incentive to sugar-coat their opinions? Sure, you say! I’ll just use SoundOut, or ReverbNation Crowd […]

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When I first signed up for Myspace in 2003, I was reluctant. I wasn’t too sure how I felt about social networking sites, but after a bit of peer pressure, I signed up. After only a few minutes, I knew this was going to be my newest obsession. Now, more than a decade later, I […]

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CD Baby has teamed up with Sweetwater and Disc Makers to bring you the Independent Musician Sweepstakes. Enter to win over $20,000 in prizes, including a PreSonus StudioLive mixing board, electronic drums, a keyboard, a bass, speakers, studio monitors, mics, 1000 CDs and 200 vinyl records of your next album, 300 promotional posters, worldwide music […]

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You’ve finished your best album yet. You’re excited to get your CDs or vinyl back from the manufacturer. You book an album release party. You tell all your fans about the new recording and your upcoming concert. You pack the house, put on an unforgettable show, and sell a bunch of merchandise. Good for you. […]

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