tricks

Music marketing gurus like to repeat the mantra “be everywhere.” Well, they’re wrong! Sure — with some aspects of your music career, such as digital music distribution, being “everywhere” makes sense; you sign up with one service (like CD Baby) that gets your music onto all the relevant download and streaming platforms without you having […]

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It’s more important than ever for businesses to embrace social technology — even businesses that are as traditional as opera companies. We were curious as to how such an old school medium was adapting to the social space, so we spoke with Adam Holisky, Technology & Interactive Media Manager for the Minnesota Opera about just […]

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[youtube http://www.youtube.com/watch?v=D77sUmV8Y3Y] In this video, our energetic friend Ben Sword of Music Marketing Classroom talks about getting the attention of record company execs by using a simple Facebook Ads trick. With the targeting capabilities of Facebook Ads, you can easily get your music in front of influential people in the music industry in under ten […]

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Knowing the right people in any industry can be quite the door opener. It’s doesn’t mean you get to cut corners on the hard work, but it does mean it may get you a seat at a table you may not have found yourself at otherwise. Making and keeping those contacts can make or break […]

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In the wake of a series of court cases involving music streaming service Pandora, the Antitrust Division of the U.S. Justice Department has announced that it plans a review of the agreements that govern songwriting royalties. The DOJ said it would review the consent decrees, which in some cases date back to 1941, between two […]

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It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can often make or break […]

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Streaming music service WiMP has announced partnerships in two countries this week. In Pakistan, WiMP has been chosen as the music partner for Telenor Pakistan. Telenor will act as a reseller for WiMP, and bundle the music service into mobile subscriptions. WiMP is already partnering with Telenor in Norway and Denmark. Oslo bbased WiMP also […]

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Failure is not an option, it is going to happen, which includes some of your efforts on social media. This could be anything from a content series that you think is amazing, an innovative social outreach program, or a unique use of existing social media tools. It doesn’t matter. You’ll craft well thought through plans, […]

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You now have the opportunity to reach 200 million more people with your music Brazil is the world’s 7th-largest economy and the 8th-largest music market (with more than US$250 million in annual sales). And it’s not just Portuguese-language music that sells big in Brazil. Ever seen Rush in Rio? Many English-language acts have been able […]

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At Sprout Social, we get to talk to some of the most talented community managers day in and day out. And as you know, the real wisdom and value lies in sharing experiences and tangible ideas. Last week we kicked off a series called the Community Manager Field Guide highlighting some of the best community […]

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Lindsey Stirling is now a true symbol of DIY success going from industry rejection to DIY self-marketing on YouTube to that next level with Troy Carter. She’s shared quite a bit in her interviews and a recent one for The Washington Post includes much about the power of going DIY and finding success on YouTube […]

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Shutterstock, one of the higher profile contenders in stock photos and video, has added music to their offerings with the help of Rumblefish. However they’ll also be taking direct submissions of music for licensing. Users can browse by mood, genre or tempo and two licenses are available with flat-rate pricing. Overall it looks like a […]

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Not all gigs are created equal: how to get the right gig for you So you want to play more gigs. It seems like other artists you know are performing all the time, so surely there must be a secret formula to getting gigs. That, or all the other musicians up on stage are friends […]

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We’ve written about Zoe Keating many, many times. She epitomizes the modern independent musician; and has graciously shared the details of her musical and professional journey with the world. Zoe’s music and candor have been the subject of features ranging from Wired to the New York Times, and brought her to stages from San Francisco […]

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Sharing reports with your boss, client, or younger brother just got easier with PDF Export for Sprout’s Engagement, Trends, and Team reports. Each PDF is completely ready to share, giving full context into the report, the profile or group it covers, and the time frame. All you have to do is head over to the […]

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Spotify’s most streamed tracks May 26 – June 1. UNITED STATES 1. Iggy Azalea, “Fancy” (Virgin EMI Records) 2. Ariana Grande, “Problem” (Republic Records) 3. Calvin Harris, “Summer” (Columbia Records) 4. Disclosure, “Latch” (Interscope Records) MORE: 5. Nico & Vinz, “Am I Wrong” (Parlophone Norway) 6. Coldplay, “A Sky Full Of Stars” (Parlophone UK) 7. […]

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Pandora (NYSE: P) this morning announced new metrics for the month of May 2014. As previously announced, this marks Pandora’s final monthly metrics release. The music streamer will provide listener metrics on a quarterly basis. Pandora’s May Audience Stats: Listener hoursduring the month of May 2014 were 1.73 billion, an increase of 28% from 1.35 […]

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The battle between independent labels and YouTube over unfavourable royalty terms offered for a proposed streaming music service is escalating. Google-owned YouTube has reportedly refused to withdraw threats to labels unwilling to sign the agreement which global independent trade group WIN has called “highly unfavourable terms.” In response, EU labels are turning to the European […]

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