Earlier this year, Bebo began working on a strategy for its triumphant return, which may or may not be successful. In attempting to modernize Bebo released its first app, Blab, which was quickly undercut by Vine messaging. Now LiveJournal, another network from the earlier days of social networking, is planning a relaunch, with an app […]
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The Success of #AmazonCart Requires a Change in Social Shopping Behaviors
by David Coleman onA couple weeks ago Amazon announced #AmazonCart: a feature enabling Twitter users to add items to their Amazon shopping cart directly from Twitter. And with brands constantly looking for a way drive sales on social media, encouraging consumers to add items to their shopping cart without ever leaving Twitter could be a winner. Indeed, there […]
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How to use Facebook Events to get people to your shows
by David Coleman on10 rules for creating effective Facebook Events Facebook pages seem to be less and less useful these days for promoting music, especially when we’re talking about your average independent band that doesn’t want to drop a bunch of cash just to reach fans that have already liked their page. But one aspect of a Facebook […]
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Easy Design Tricks That Will Lift Your Web Sales
by David Coleman onAdvice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute. Tricks of conversion, however, don’t typically appear in the ordinary design presentation … You know, those little design secrets that make all the difference between something […]
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The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them
by David Coleman onButtons are cute, and they’re charming. You can’t be scared of a button. These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. […]
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Spend Your Holiday Weekend Indoors
by David Coleman onMemorial Day weekend is coming, and Elliott Morgan reveals his productive weekend plans which include checking out X-Men: Days of Future Past and catching up on Silicon Valley. That’s right: there’s absolutely no good reason to leave the house during the holidays In Thursday’s episode, Elliott dives into the weird world of selfie economics. … […]
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Consistent Client Feedback Is The Key To A Long, Successful Partnership
by David Coleman onWould you ever continue to drive down the freeway going in what may or may not be the right direction? No. You always plan ahead and then rely on your GPS to tell you that you’re on track. Think of your client relationship like traveling down the freeway. No matter how much planning you put […]
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Learn How Sports Brands Are Scoring Big With Hashtag Campaigns
by David Coleman onSocial media has left its mark on almost every industry and, as we’ve seen, the sports and entertainment world is no exception. In 2012, more than 80 percent of sports fan interacted with social sites while watching games on TV, and more than 60 percent did so while watching live events. Stats like these have […]
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Trendy Engineering: How We Built the Twitter Trends Report
by David Coleman onMany of our customers receive thousands of mentions per day — far more than can be read and understood in aggregate. The recently launched Trends Report was created to provide an easily consumable digest of this data. The report displays who is talking about your brand and what they are talking about. To process the […]
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How to make the most of your music on Spotify
by David Coleman onSpotify now reaches 10 million paying subscribers The popular music streaming service has reached a pretty significant milestone: 10 million paying subscribers and more than 40 million active users across 56 markets. That’s a lot of people listening to a lot of music. To mark the occasion, Spotify has put together the infographic shown below. […]
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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging
by David Coleman onIt’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off. But there are shadows behind the glossy exterior […]
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Let’s Talk About Selfies
by David Coleman onSelfies — or, you know, pictures you take of yourself — are not just a slightly annoying trend, they’re also a business. In the latest episode of Mashable Minute, Elliott Morgan dives into the weird world of selfie economics! Be sure to check out Wednesday’s episode, in which Elliott tells us all of his darkest […]
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The Ultimate Guide to Email Marketing & Newsletters for Musicians & Bands
by David Coleman onEmail marketing is one of the most important elements of digital marketing for bands and musicians. Why? First of all, it’s one of the only forms of online communication between you and your fans that is entirely future proof and within your control. Think about it – you don’t own your Facebook fans or Twitter […]
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Overcoming the obstructionist
by David Coleman onWe all know the people in our organization who appear to make a living out of obstructing our progress. I have called them “Paid by the No.” Dane Cook calls them Karen. And whatever phrase you have for these serial obstructionists, they exist and they happen to be public enemy #1 to me. These co-workers […]
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Have YOU Seen Results With My Facebook Marketing Engagement Map?
by David Coleman onHave YOU Seen Results With My Facebook Marketing Engagement Map? Tell 1.5 MILLION PEOPLE about it! POST YOUR STORY BELOW & get free exposure for your business! We are celebrating YOUR success! With our upcoming event in Kansas City, we have advertising and marketing going all over the city of KC, to my 1.5 MILLION […]
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Tapping Into ‘Actionable Moments’ on the Mobile Web
by David Coleman onAccording to Forrester’s 2013 Mobile Trend report, identifying and serving customers during their “mobile moments” will be the key to success in 2014. And marketers have been increasing their mobile budgets significantly in order to move beyond static experiences and gain insights. Mike Svatek, CEO of Together Mobile, recently spoke to SocialTimes about how brands […]
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Measuring a User’s True Value [Infographic]
by David Coleman onSocial shares and pageviews influence social metrics that measure user impact and behavior, or social value. Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be […]
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