For freelance workers who don’t have access to a full-fledged marketing department, utilizing social networking to reach out to both peers and clients is essential to business.
“Twenty years ago you’d have had to distribute flyers or brochures, ten years ago you’d have utilized a basic website and email. Now you can reach out quickly and for a fraction of the price to a captive global audience,” explains Jerome Iveson, founder of Thrive, which offers Solo project management software for freelancers. “We’ve had people take our trial from 175 countries which is amazing. While it would have been impossible to achieve through traditional channels, Twitter enabled us to reach this audience.”
That’s exactly the same kind of reach that makes social so valuable for businesses large and small, but for freelancers — the smallest of small businesses — its importance is magnified even further, as they might not have the resources to do more traditional marketing.
And for creative freelancers — like most of Thrive’s user base — social can play an even bigger role. “Social is a creative medium,” says Iveson. “The creative sector tends to be an earlier adopter of new and exciting technology. Creatives love to be involved in anything new and exciting, because essentially that’s what creating is.”
Social networks allow freelancers to flex their creative muscles in a way that can bring them new business by showcasing their work and making connections with both peers and potential clients — making it a valuable support system for freelance workers. But just what should freelance pros be doing on social channels to make the biggest impact?
How to Succeed as a Freelancer on Social
The first step to any successful social strategy is to pick the right network to start on — though Facebook and Twitter are both good first social steps due …read more
Source: Sprout Social
