Volu.me is a band app-making company with which I was unfamiliar till I heard of their use of iBeacons to reward fans at shows based on their location in the venue. The use of iBeacon tech has a lot of implications but this is the first I’ve heard of a band app using it for fan rewards. It’s also the first I’ve heard of Volu.me whose app service looks quite impressive and closer to being a complete offering for band/fan relationships than many on the market.
Volu.me creates native mobile apps for bands for iOS, Android and Blackberry 10 that cost $49 per month for all three.
Features include:
Push notifications
News, events listings, videos
Sales of “Music, Tickets, Merch, VIP & Experiences”
Plus, the bestowal of special fan rewards using iBeacon tech at shows as did City and Colour:
“While the official app serves full-time as a means for fans worldwide to stay up to date on City and Colour, the app really comes-to-life when a fan happens to be at a City and Colour show where iBeacons have been deployed.”
“On concert night, as fans move around the venue, with the app installed and Bluetooth enabled, they automatically get the chance to win real things based on where they are in the venue and when.”
“In the case of City and Colour fans in Toronto, Edmonton, and Calgary, fans won everything from upgraded seating, and private box access, to signed posters and merchandise. One lucky fan at each night even went home with a guitar signed by Dallas Green himself.”
The incorporation of iBeacon tech is certainly promising but it’s the product as a whole that’s the real news.
Overall Volu.me looks like it’s making a strong effort to combine a number of elements often found …read more
Source: Hypebot.com