The beauty of social media is when global strangers connect and become neighbors. Where digital connections pass through smartphones, pad devices, laptops and more to bring people who would never meet otherwise into a space of not only daily connection, but in some cases, hourly.
As we reach forward to a new generation that is striving to connect everyone to this great platform called the internet, we see corporations rising such as Internet.org and Google Fiber. An internet connection in every home, in every land. Free wifi everywhere we go. Connection is increasing and it’s time for you, the small business owner, to take this community based platform serious.
If you are a plumber one of the first things you’ll learn is how to do a service call. You wouldn’t ever consider going into someone’s house talking about pipes, PVC and copper. No, your best foot forward would mean taking the time to have conversation, engage with the customers and service their needs as you do so. This same model works today brilliantly on social media.
The “Loving Your Customers” model that I have been teaching for more than 5 years now is not new and it’s not limited to just a brick and mortar business. The struggle comes in when a succesful business that knows how to truly care for people begins to believe that they must behave differently, put on an internet marketing front and try to become something they are not.
If you own a clothing boutique and you offer free hemming, fashion tips and even special bonus’ with every purchase, the customer will drive over an hour just to look around your store. People will linger through your clothing racks and they’ll enjoy the fresh smells of your boutique for one simple reason: they love being there with you. …read more
Source: A Real Change