If you believe you can build a strong brand and closer relationships with fans by giving your music away, then BitTorrent Bundle was designed with you in mind. Filmmakers, writers and even Berklee College of Music have taken advantage of this promotional tool with built-in email collection and monetization but musicians have remained the primary users. Today BitTorrent announced the delivery of 100 million bundles with G-Eazy hitting the 100 millionth. With just over a year in the game, BitTorrent Bundle has found its place as an important marketing tool for those seeking to break through the noise.
BitTorrent announced that “as of today, we’ve delivered more than one hundred million Bundles to fans”:
“Monthly Bundle site visitors have increased from 2.1 million, to 25 million (+1,095%). 25% of visitors share the content with their network across some social channel. And fans are coming back, over and over again. 75% of Bundles site traffic is coming from returning users.”
Feature updates over the year include a publisher stats portal, embeddable Bundles and “click play” streaming of Bundles:
“More than 10% of all Bundles are now streamed.”
BitTorrent Bundle launched in May 2013 with a bundle from EDM superstar Kaskade:
“The BitTorrent Bundle takes his earlier promo packages, a bundle of digital content, and adds features such as email collection and in-torrent transactions to create a true Direct-to-Fan torrent. If made available to a wider range of content creators, BitTorrent Bundles could one day become a standard D2F promotional tool.”
While BitTorrent Bundles cannot yet be described as “standard,” they’ve certainly powered a wide range of music campaigns including:
G-Eazy – “Back catalog…a curated digital box set from G-Eazy: including The Endless Summer, Must Be Nice, Must Be Twice, These Things Also Happened, new remixes, v rare B-Sides, tour …read more
Source: Hypebot.com
