Just as Craigslist seems incapable of being undermined even as a long list of businesses focus on doing a better job of its subcategories, YouTube seems likely to remain a powerhouse even as companies like Vevo attempt to build their own platforms. Two big examples of rivalry and alternatives were announced recently. One, Yahoo’s “YouTube rival,” seems to be making a play for creators. The other, a video-on-demand site from YouTube MCN Fullscreen, is making a play for the fans.
Yahoo Targets YouTube Creators
Yahoo has been developing YouTube rivals for many years. The latest video effort from Yahoo is expected to launch in the summer.
Yahoo is clearly making a play to attract creators by offering exceptional services:
“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators.”
“Like YouTube, creators will be allowed to establish their own channel pages and host their videos on Yahoo. Like YouTube’s video player, Yahoo’s video player will be embeddable on other sites.”
“Those that sign a contract with Yahoo will get a publishing dashboard and have the ability to distribute across Yahoo properties including the home page and blogging service Tumblr, as well as a network of non-Yahoo sites.”
For early adopters there are likely to be some really strong marketing possibilities via distribution on Yahoo properties.
Yahoo’s also said to be “recruting producers that have been packaged as part of Google Preferred, which allows big brand advertisers the ability to buy videos produced by the top 5% of creators.”
That might include some of these music channels.
Fullscreen Goes For The Fans
Fullscreen, a major YouTube MCN targeting millenials, is said to be “building a subscription-based, premium video on demand service” separate from …read more
Source: Hypebot.com