A couple weeks ago Amazon announced #AmazonCart: a feature enabling Twitter users to add items to their Amazon shopping cart directly from Twitter. And with brands constantly looking for a way drive sales on social media, encouraging consumers to add items to their shopping cart without ever leaving Twitter could be a winner.
Indeed, there are quite a few brands that have successfully generated sales using Twitter. However, according to Patrick Sayler, CEO of social login provider Gigya, other efforts at social network-embedded storefronts have failed.
“The much larger opportunity for retailers and social commerce is in allowing shoppers to leverage their social network credentials on retail sites through technologies like social login,” he says.
Still, brands like Mountain Dew and Dickies are already giving #AmazonCart a try, as are their fans. In fact, according to social media analytics firm Simply Measured, #AmazonCart was Tweeted nearly 200,000 times since being announced two weeks ago. Of course, the early buzz resulted in lots of Retweets but the Retweets have since been replaced with mentions and @replies.
So far, the top Tweeted links have been books, include a romance novel. “This could be an amazing tool for publishers looking to reach and …read more
Source: Social Times