Social media has left its mark on almost every industry and, as we’ve seen, the sports and entertainment world is no exception. In 2012, more than 80 percent of sports fan interacted with social sites while watching games on TV, and more than 60 percent did so while watching live events. Stats like these have forced athletes, coaches, the media, and brands to become more strategic on social channels.
From real-time coverage and fan forums to pre-game sneak-peeks and offline tweetups, we’ve seen the sports world do incredible things using social media. One of the best ways to rally a community around your team is through hashtags. Supported on most major platforms, hashtags have become a powerful tool for uniting fans and tracking conversations.
Here are some inspiring examples of how the sports industry has leveraged hashtags over the past couple of years.
Canadian Olympic Committee
Regardless of season, the Olympics instill excitement in fans all over the world. Countries rally behind athletes and teams, and even brands get involved in the spirit of the games. While Russia claimed the most medals in the 2014 Sochi Olympics, we think Canada took home the biggest prize of all: a …read more
Source: Sprout Social