We’re halfway through the year. If you haven’t been paying attention to the following ideas, it’s time to start.
1. Stop trying to do everything yourself
Think of your career like your social life: you need to get different things from different friends. You have certain friends for when you feel like partying, certain friends for when you want to be coddled, and others who are always good at giving out tough love. And you need all of these people to feel balanced and well-rounded. It’s the same thing with any artist’s music career – no one is good at everything. The most successful artists aren’t the ones who can do it all themselves, but rather the ones who appreciate the value of really smart collaborations and partnerships. Let 2014 be the year that you put a lot of energy into working with amazing, smart, talented people who will make your music better and your career more mobile.
2. Get out and play shows
You can’t sit on Twitter or Facebook or Muzooka all day and expect things to happen. I mean, they’ll happen on those platforms too, but for an artist, the most important “social media platform” remains the Stage. You must get out there and play music for actual humans and let those humans form an actual emotional connection to your songs, and feel a personal connection to you – that’s how loyalty and love is created, and those are the things that drive people to spread the word. The internet is here to supplement the fundamental music industry bottom line: nothing replaces a great live performance and good word-of-mouth.
3. Make a plan – but don’t get married to it
Very few artists can just make music and play shows aimlessly and see quantifiable progress in their career. It just doesn’t happen, …read more
Source: Music Think Tank