Before you completely unplug for the weekend, be sure to catch up on this week’s top social media news stories. We’ve got a lot of great articles for you, including what you need to know about third-party apps on Facebook. Additionally, we look at Instagram strategies used by universities, how social media is used to grow gaming communities, and why it’s important to optimize your company blog for social sharing. You can read all about these topics and more down below.
How Blizzard and Riot Use Social to Grow Gaming Communities
You might think that huge video game companies have it easy where social is concerned. After all, many of their users aren’t just customers — they’re fans. Whether they’re fans of the company, the game franchise, or individual developers, a game company’s fans can make for a dedicated customer base. Any company would be thrilled to have dedicated customers like that, but when we look at Blizzard Entertainment and Riot Games, we see that fostering those communities is a lofty task. [Read More…]
Get Schooled on the Instagram Strategies Used by Universities
When it comes to building a social media presence, universities are faced with a unique set of challenges because they’re selling an education instead of a physical product. Additionally, their audiences range from prospective applicants, to current students, to successful alumni. But despite this unusual set of needs, universities have pulled inspiration from other business’ use of social media. [Read More…]
Community Manager Tips: Gossip Genie’s Darryl Villacorta
Community managers are in the field every day, talking to customers or brand fans and followers, but how do they best learn from each other? The real wisdom and value lies in sharing experiences and tangible ideas …read more
Source: Sprout Social