The latest hype when it comes to marketing is Inbound Marketing. Inbound marketing is “IN.” And while outbound marketing hasn’t been kicked to the curb entirely, it’s definitely fading into the background for savvy marketers and business owners. So what is the difference between the two and which strategy is right for your business? Well, read on my friend!
INBOUND MARKETING
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets. Inbound marketing focuses on creating valuable content, promoting your marketable content, building customer relationships, and overall “pulling” the customer toward you. Some popular types of inbound marketing are:
- Search Enginge Optimization (SEO)
- Pay-Per-Click (PPC)
- Social Media
- Blogging
Source: Social Mediopolis
