Failure is not an option, it is going to happen, which includes some of your efforts on social media.
This could be anything from a content series that you think is amazing, an innovative social outreach program, or a unique use of existing social media tools. It doesn’t matter.
You’ll craft well thought through plans, invest ample time and money, and believe beyond a shadow of doubt that what you’re working on will succeed in producing amazing results, but in some cases it won’t. It’ll fall flat, or even worse, outright fail.
Not everything you do is going to work. And that’s okay… it’s maybe even good.
Failure can be a tremendous learning opportunity.
Sometimes learning what doesn’t work is just as valuable as learning what does. It is beyond incredibly important to always be open to the idea of failure and that it will – and should – happen to you and the things you do on social media.
Source: Social Mediopolis
