We’ve got a big recap for you today. It’s time to get caught up on this week’s biggest social media news stories.
First up we’ve got several success stories, including those from nonprofits, the Minnesota Opera, and brands like Chobani, GE, and Disneyland. You can also catch up on our Community Manager Tips From the Field series, in which advice and strategies are shared from some of today’s best community managers.
And be sure to check out our articles on mobile optimization, LinkedIn Premium accounts, and Sprout’s engagement, trends, and team reports. Links to full stories can be found below.
How 4 Nonprofits Are Making an Impact Through Social Media
Although there are distinct differences between philanthropic organizations and traditional businesses, one thing remains the same: the desire to attract followers who are genuinely interested in their product or service. Much like global brands, socially-savvy foundations have turned to social media to spread their messages, engage supporters, and raise funds. [Read More…]
Is Your Brand’s Social Media Presence Optimized for Mobile?
Whether you’re ready or not, mobile is quickly replacing desktops as the primary way consumers access information. 74 percent of Americans own smartphones, and more than one-third of users say it’s their primary Internet device. For a brand, this presents a massive opportunity to excite and engage customers. [Read More…]
Learn About the Twitter Approach That Works Best for Disneyland
It can be a challenge to bridge the gap between a predominately physical business presence and the increasingly important digital space. If you do business primarily in a brick and mortar location, what can you offer your customers not just to bring them in, but engage them …read more
Source: Sprout Social
