One term that gets thrown around quite a bit in social media best practice advice is ‘authenticity’. Experts highlight the need for your brand to have an ‘authentic‘ voice, to have an ‘authentic’ and real presence through your social media profiles. This is definitely true, authentic is the way to go, but what does that term actually mean? How do you develop an authentic voice for your brand?
Here are three things to keep in mind when establishing your brand voice, in order to communicate with authenticity:
Source: Social Mediopolis
